Advertising Continue reading below Years ago I wrote a Forbes article comparing brand marketing to an API. Regardless of whether brands want to let the customer Photo Background Removing market the brand, they have no choice. This means companies should be more proactive in getting users to submit content. Instead of fighting the trend, get ahead of trouble by making courier and delivery easier. This will require businesses to become proficient in creating live video content. It would be a good idea to test different methods to encourage your customers to create content on behalf of your brand. We are entering a new era of social media marketing and it is both scary and Photo Background Removing exciting! Debbie Miller, President, Social Intake Debbie MillerSocial video will continue to be a key trend in 2017. Between Snapchat, Instagram Stories and Facebook Video, the options are growing and constantly changing.
This is why images are more popular than text, videos are more effective than still images, and live video is starting to gain traction. This race to replicate human Photo Background Removing contact will only continue into 2017 and beyond; especially as 360 technology and virtual reality begin to penetrate the market more deeply. Advertising Continue reading below Brands should think about ways to increase consumer access to this human factor – through strategic campaigns as well as organic interactions. This will be the best way for companies to improve their social performance in 2017. Jabez LeBret, Marketing Director, GNGF Jabez Le BretWe are about to see a move Photo Background Removing towards live video for brands. This will take two main forms, including branded events and non-branded sponsored content. For non-brand sponsored events, the client will become the promoter and producer. This user-generated content will be scary for many brands.
It will be critical for brands to formulate how best to optimize their video strategy for maximum impact. It's easy to get bogged down in planning written copy Photo Background Removing and photos, but video is an area that should get more time and consideration going forward. Advertising Continue reading below With the rise of video comes the appeal of real-time content. Instagram and Facebook are both leveraging their live streaming components, and businesses can connect with their audience in unprecedented ways. Businesses should consider the best routes to optimize live video content, whether it's interviews, behind-the-scenes tours, exclusive announcements, and more. One Photo Background Removing important thing to remember is that the world of social media is constantly changing and the pace seems to be getting faster and faster. It's important to stay on top of current trends and changes so you don't get left behind.