The method may change, advance and change slightly, but research will remain a primary factor. Staying up to date with the latest optimization tactics is a major piece of the search marketing puzzle of 2017. By focusing on mobile and integrating mobile marketing into your search strategy, you'll outpace your competition as strategies change in the new year. A new year means new opportunities to refine your search marketing campaign, incorporating new advertising tactics and platforms. Create a documented strategy and set the bar higher in 2017. Look at AMP, machine learning, voice search, and video marketing. Is your brand ready for the new year? Search engine marketing takes time and commitment. With new features and changes, you'll need to stay focused and determined to achieve your goals.
Keep an eye on trends and your own fax list metrics to see how your marketing efforts are improving. It will be an exciting year ahead. Are you worried about budgeting for 2017? Are you struggling to justify an investment in a particular marketing channel? Have you ever felt like your marketing budget was pulled out of a hat? Almost every marketer I've met either struggles with an arbitrary marketing budget created by upper management, or the challenge of creating a budget that balances growth goals with cost limitations. As confusing and frustrating as it can be to (or create a compelling case for reasonable changes to your allocated budget), your marketing budget for 2017 can be an incredibly challenging or limiting factor for your business.
Fortunately, creating a marketing budget for 2017 doesn't have to be something you dread. With the right approach, it can actually be quite simple to put together a practical and easily justifiable budget that will allow you to achieve your marketing and sales goals next year. Phase 1. Identify your revenue goals The purpose of marketing is to generate profitable revenue for your business. So, before you can start budgeting, you need to know how much revenue your marketing needs to generate. Advertising Continue reading below It seems simple enough. Unfortunately, while everyone knows the goal of marketing is to generate revenue, most marketers and business owners tend to get lost in the sea of other metrics. In fact, according to a recent survey we conducted at Disruptive Advertising, only 41% of companies consider ROI when planning their marketing budgets.