Jun 29, 2022
In Welcome to the Forum
SEO for local businesses has undergone a number of changes. First, local businesses needed to understand Google's algorithm for their websites to appear in search results. Next are local search ranking factors which emphasize location-based factors. Now, it looks like Google's updates will require a fresh look at vertical - specific ranking factors . It's not really a third wave of SEO, it's more of an evolution of general Google ranking factors. In keeping with its goal of providing consumers with search results that best match what they are looking for and content that will be most useful, Google takes a deeper and more specific look at the factors that determine search results. This means that chasing general factors like “more backlinks” or “matching keywords” is no longer enough. This is not to say that these factors are no longer relevant; they are. But it gets more complicated. One size does not fit all As debate rages on whether websites matter or whether pages on third-party platforms such as Yelp, Facebook or even Google My Business reduce the need for them, Google's decision itself may provide the real answer. . Basically, Google says Shadow Making there is no single answer. Consumers are demanding more specific information and more targeted responses, even advertising. So SEO for ranking factors can no longer be a one-size-fits-all solution. Sometimes websites are the best option; Sometimes a Google My Business or Yelp listing is enough. When it comes to restaurants, for example, the information you need to decide where to eat can be contained in a short profile caption that simply includes location, cuisine, price, and reviews. On the other hand, you'd probably do a lot more research before deciding which financial adviser you want to manage your money — and you probably won't make that decision based on the adviser's Facebook page. The proliferation of information sources can work to Google's advantage. If Google can provide the most relevant results that respond directly to consumer search demand, it will protect the dominance of its search platform from other domains. In other words, Google wants websites to stay relevant. Additionally, the growing blur between online and offline commerce means that local businesses need to maintain a strong presence in the online store. It's no longer just about driving traffic from online ads or local search results. Consumers can buy online and collect in store.