Jun 29, 2022
In Welcome to the Forum
What would you think if we told you that there are great examples of good graphic design in greengrocers? Small stamped works of art that you take home every time you buy oranges or tangerines and with which you have surely played at some after-meal table. We are talking about tissue paper, stickers, boards and wooden boxes, elements that are part of the fruit graphics and that collect authentic miniature works of art in just a few centimeters. Now, the exhibition Fruits of Design reviews the history of these mythical designs at the CentroCentro in Madrid as part of the Madrid Design Festival programme . The curious history of fruit logos and designs 1 Some fruit designs in Spain. The history of fruit design: the origin To T-Shirt Design understand the beginning of these fruit charts, we must go back to 1826, the year in which paper-packaged fruits appeared in Spain. Initially, these papers were smooth and their function was to protect and preserve these fruits, preventing a damaged piece from damaging the others. "The printing of silk paper appears at the beginning of the 20th century to personalize boxes of oranges for export. The fruit was individually wrapped and sold per unit at prices that were only within the reach of the richest. In this context, the Fruit brands were born out of the need to package and identify orange boxes for the international market. In addition, the fruits were more appetizing with a brand and presented wrapped in wooden boxes," explain Florencia Grassi and Leandro Lattes, designers at the El Vivero studio and exhibition curators.